NAJA, NAHJ, NABJ, AAJA, and SPJ demand end to racialized mascots in media

The National Association of Hispanic Journalists joins the Native American Journalists Association, National Association of Black Journalists, Asian American Journalists Association, and Society of Professional Journalists to call for immediate discontinuance of race-based sports mascots in media

(Washington, D.C.) – NAHJ joins NAJA, NABJ, AAJA, and SPJ to reiterate its demand for the immediate and permanent discontinuance of racialized sports mascots by news outlets. This discontinuance should include clear policy development and implementation, that clarifies the harm they cause, and the practical editorial methods to avoid their use on all platforms.

The continued portrayal of racialized mascots in news media directly violates fundamental tenets of professional journalism. The Society of Professional Journalists Code of Ethics makes clear that journalists should act to minimize harm:

“Consider the long-term implications of the extended reach and permanence of publication. Provide updated and more complete information as appropriate.”

A growing body of scientific research clearly demonstrates the harm caused by the portrayal of race-based mascots in media. The harm includes negative impacts on the self-esteem of Indigenous youth, increased prejudicial attitudes toward Indigenous people, and increased stereotyping of other minority groups.

This evidence has been ignored by media outlets to the detriment of Indigenous people, and media outlets owe it to their organizations, readership, and society to do better. The socially responsible remedy to this grave injustice is to cease any further dissemination of sports mascots, nicknames and logos.

This policy change is long overdue. NAJA has long held the stance that Indigenous-themed mascots and team names inherently reinforce racist attitudes and behaviors. They perpetuate stereotypes and act as a replacement for the accurate and authentic portrayal of history, culture and lived experience. This replacement “disappears” contemporary Indigenous lives in the broader fabric of society, rendering it more difficult to address the life or death issues confronting many Indigenous communities.

Multiple professional organizations have recognized the negative impact racialized mascots have on the mental health and wellbeing of Indigenous people. The American Psychological Association has affirmed that Indian mascots establish unwelcome and hostile learning environments for Indigenous students and foster negative stereotypes of Indigenous people.

In 2014, the US Patent and Trademark Office canceled trademark registrations that it deemed disparaging to “a substantial composite” of Native Americans. Webster’s New World College Dictionary has also labeled the Washington NFL team name as a racial slur.

NAHJ joins NAJA to demand that all media outlets treat these images, names and logos in the same manner as other racist terms and images and cease using them. NAHJ encourages our non-Indigenous colleagues to refer to the SPJ Code of Ethics, the AP Stylebook and NAJA for guidance when presented with an editorial choice to publish or broadcast racialized sports mascots.

For further guidance and to access research, please refer to the Reading Red Report page on the NAJA website.


About the National Association of Hispanic Journalists (NAHJ) 

The National Association of Hispanic Journalists (NAHJ) is the largest organization of Latino journalists in the United States and dedicated to the recognition and professional advancement of Hispanics in the news industry. The mission of NAHJ is to increase the number of Latinos in the newsrooms and to work toward fair and accurate representation of Latinos in the news media. Established in April 1984, NAHJ created a national voice and unified vision for all Hispanic journalists. NAHJ has approximately 2,500 members, including working journalists, journalism students, other media-related professionals, and journalism educators. For more information please visit or follow on Twitter @NAHJ. 

Media Contact: 

BA Snyder
Veritas Group for NAHJ