Enhancing Public Health Reporting: Insights on the “Risk Less. Do More.” Campaign

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Join us for an essential session designed specifically for journalists on the U.S. Department of Health and Human Services’ Pan Respiratory Virus Public Education Campaign, “Risk Less. Do More.” Learn how you can effectively communicate critical information to the public and access valuable reporting resources. This national initiative aims to increase awareness and confidence in vaccines that protect against severe illness from influenza, COVID-19, and Respiratory Syncytial Virus (RSV) among at-risk populations. 

Eliseo J. Pérez-Stable, M.D., Director of the National Institute on Minority Health and Health Disparities, will discuss the campaign’s objectives, including promoting vaccine uptake and educating the public on prevention measures. Moderated by health reporter Ana B. Ibarra, the session will showcase the campaign’s multi-channel communication strategy, leveraging TV, radio, print, and digital platforms to ensure vital information reaches all communities. Don’t miss this opportunity to enhance your reporting and contribute to healthier communities by effectively sharing this important information!

Speaker: Eliseo J. Pérez-Stable, M.D., Director of the National Institute on Minority Health and Health Disparities (NIMHD) at the National Institutes of Health (NIH)

Moderator: Ana B. Ibarra, Health Reporter for CalMatters